Zoe Peled become vegetarian at a very young age, and went completely plant-based in 2010. She received her BFA in Photography from Emily Carr University, with additional studies in critical theory, examining the positioning of animals within art contexts. Zoe joined The Vegan Project in 2013, bringing vast promotions/marketing experience obtained through her full-time marketing position at Fortune Sound Club. As the Events & Public Relations Manager for The Vegan Project, Zoe has taken the blog’s status to new heights via many radio and TV appearances, fun local events and unique fundraiser/sponsorship opportunities. Her personal studies continue to examine the role of animal welfare, animal/human relationships, and the values we form around them.