Alfred Hermida combines academic rigour with a journalist’s sensibility on how to tell a compelling story. An award-winning digital media pioneer at the forefront of research into social media and new forms of storytelling, he is an associate professor at the Graduate School of Journalism, University of British Columbia, Canada. His new book, Tell Everyone: Why We Share and Why It Matters, examines deeply into how social media is reshaping the worlds of media, business and activism. Alfred has a distinguished journalistic pedigree, having honed his craft in telling stories with impact through 16 years at BBC News. He spent four years as a correspondent for the BBC in the Middle East and was one of the founding members of the award-winning BBC News website. He holds a Ph.D. in journalism from City University, London.
Talk Title: Why nobody sees what you tweet and how to do something about it
Social media is an arena that offers unrivaled opportunities to reach consumers and get them excited about a cause, film or brand. Yet it can be a bruising battleground. The inconvenient truth about social media is that most tweets, photos and video simply wither in the perpetual onslaught of information. Understanding why some ideas catch on is vital to maximise the likelihood of gaining traction on social media. Find out how you can get noticed and have an impact by tapping into the factors that fuel our compulsion to share ideas, experiences and opinions on social media.